Spring 2014 saw the second issue of MA since the reboot in 2013. One of the preeminent publications around Urban creative culture, MA became the standard for avant-garde pop culture often breaking careers and making names. The theme for this issue was the collector’s mentality. The diversity and obsession that leads to greatness.
In addition to the creative direction and guidance to editorial content, I drove the branding of franchises for print and web, establishing ongoing content channels with names and logos.
We also launched a line of merchandise to leverage the brand in new directions.
Role: Creative Direction, Design
Editorial Director: Sacha Jenkins
Publisher: Peter Bittenbender
Video: Mass Appeal Video Team
Photo Editor: Sally Berman