In 1974 Converse debuted the “One Star” as a low-cut performance sneaker for basketball. Like Chuck, the One Star was adopted by a set of consumers unrelated to basketball. In the 90’s One Star became iconic within music and skate culture as one of the original suede-vulcanized sneakers and has inspired the classic suede skate silhouette ever since. In FH15 we reintroduced this sneaker with added skate functionality to a market hungry for its return. This shoe launched during the Made by you campaign and was the perfect iteration of showcasing the consumer by showing the life lived 

Role: Creative Direction, Design
Photo: Jon Coulthard
Video: Richard Quinterro, Ben Chadourne
Integrated Digital: Doubleday & Cartwright