In an ever increasing competitive market of mens razors with newcomers like Harry's and Dollar Shave Club one side and the industry behemoth that is Gilette on the other Schick wanted to move their brand story from functional to emotional. Millenial men are facing the same challenge of all men, redefining manhood in their generation. And with the challenges and ambiguity that comes with that, also comes opportunity to leave behind old cliches and to embrace a more varried, individualistic and vulnerable story that challenges the square jawed jock of shaving commercials past. Celebrating individuality and a product that adjusts to each man.
Role: Design Director
Creative Directors: Alex Booker & Philip Sicklinger
Motion Graphics: Jorge Noujaim
Photo: Ture Lillegraven
Casting & Production: All Good Things