It had been a few years since Converse began supporting long lasting “evergreen” brand assets for retail partners.Chucks are a blank canvas, allowing the wearer to be more of themselves. We took an authentic approach to casting–celebrating the creativity and diversity of real consumers, not models. Rich and diverse, these authentic groups of friends were cast via Instagram. They took us along for a day in their life, documenting it all with a top notch, run-and-gun photo and production team.
Role: Creative Direction
Art Director: Jamie Tallerico
Photo: Ture Lillegraven
Casting: Converse Creative Services
Production: All Good Things