Movements was connected as a content series to leverage the various creative consumers that share a love for the Converse brand and cross pollinate marketing efforts, making them aware of the different platforms that champion creativity.
Composer Nick Sadler was commissioned to create an original song inspired by the skaters with samples from the conversesamplelibrary. The final mix was created at the Converse Rubber Tracks Studio. Upon the video’s release we launched a remix contest bridging the creative communities of music production and skateboarding.
Role: Creative Direction, Design
Video: Richard Quinterro
Composer: Nick Sadler
Music Marketing Partner: Lindsay Almeida