For years, loyal Converse fans had combatted soggy feet in less than fair weather. The previous season saw the introduction of the Chuck II, which was Ready for more by offering greater comfort for all that you do in them. Fall-Holiday 2016 saw the advent of Counter Climate applications to designs and materials allowing consumers to be Ready for more of everything–including the weather. Both product and lifestyle imagery assets were created for use in social, digital and retail support of the product stories.
Role: Creative Direction, Art Direction, Strategy
Photo & Video: Carlos Serrao
Agency Partner: Anomaly
Retail Renders: Quarter 20