Each season Chuck Taylor releases a specific capsule of limited colors. In keeping with the FH16 theme of Made to move we cast “real” talent as models–all with a a strong sense of self and the means to express it on film. By accentuating the seasonally limited and fashion stories in a much more stylistic and fashion-forward way we embedded the limited nature of the product without resorting to tropes.

Role: Creative Direction
Art Director: Aimee Groen
Photo: Carlos Serrao
Casting: Converse Creative Services
Production: All Good Things
Animation: Laroto
Retail Renders: Quarter 20