How do you picture comfort? How do you express an element of time in a static image? Converse Essentials were developed to be more than basics. They are essential parts of your wardrobe that when worn and repetitively washed actually get better with age. We highlighted the tactile nature of the product by juxtaposing it with concrete, brutalist structures, framing it with hard and gritty textures–focusing the attention on the singular figures in harsh landscapes.

Role: Creative Direction
Art Director: Aimee Groen
Photo: Carlos Serrao
Casting: Converse Creative Services
Production: All Good Things
Retail Renders: Quarter 20