Husband and wife brewers Kelly Taylor and Sonya Giacobbe came to me with a dream project. They needed a new look and feel to drive a branding system of packaging and collateral to support their growth plans for one of Brooklyn’s favorite new microbrews. Two key insights drove the aesthetic, Beer Helps, which is their commitment to the environment, NYC food banks and other social causes, and fresh beer is better beer.

Role: Creative Direction, Design & Photo