Designed while employed at SME Branding. The Ivy league University of Pennsylvania has a long and storied history of Athletics that included the Penn Relays Track and Field competition. The traditional audience and respect for history demanded a refined update to the “Split P.” A custom typeface based upon Egyptian styled letterforms from the turn of the century was employed to establish the balance of bold strength with the grace and curvature of bracketed and curved serifs.

Agency: SME Branding
Role: Design Lead
Creative Director: Ed O’Hara