Feb 2017. In celebration of the opening of new Foot Locker stores Puma approached me to curate and work with local artists in the NYC market to customize a dozen pairs of Puma Clyde’s for their Pumalab, a shop-in-shop within the Footlocker space. Collectors could purchase a piece of art normally out of reach for the mer price of a pair of sneakers. Some sold out in as few as 15 minutes with combined social media impressions of 24,000.
Role: Creative Direction, Production
Artists: Morning Breath, Tim Curtis, Greg Lamarche
Photo: Denny Renshaw, Dana Gluck, Farewell NY