FH2015 Saw the launch of one of the biggest campaigns Converse had launched in 100 years. The Made by you campaign. By celebrating the consumer and their creativity we reinforced that Converse is a blank canvas and platform for youth of any age to be their true and authentic selves in order to unleash their creative spirit. What better way to support that message than to set up a brand experience and activation at SxSW that allowed consumers a way to enter into the campaign by photographing their own chucks. It dovetailed into our music program Rubber Tracks and our skate activation, Death Match with media partner Thrasher Magazine.
